Terms of Service
Effective 10 November 2026
These terms
These terms are between Swell Growth Marketing Inc. ("Swell", "we"), 5675 Marine Drive, West Vancouver, BC V7W 2R7, Canada, and the organization whose people use Reef ("you"). By signing in you accept them on your organization's behalf.
If your organization has a signed agreement with Swell, that agreement wins wherever it and these terms differ.
Accounts
Swell creates accounts for the people your organization names. Keep your password to yourself, use your own account only, and tell us at once if you think someone else has used it. You are responsible for what happens under your organization's accounts.
Using Reef
Use Reef for your organization's own work with Swell. Do not try to reach another organization's workspace, copy or reverse engineer the platform, test its security, overload it, put unlawful material into it, or give access to anyone outside your organization.
Your content
Your organization owns the material it connects or adds to Reef. You give Swell the right to host, process and use it to run Reef and to deliver our services to you, and for nothing else.
You confirm that you may share that material with us, including having the notices and consents the law needs for call recordings and for the personal information inside it.
AI answers and actions
Reef writes answers and drafts with AI. They can be wrong or incomplete, so check the source each answer names before you rely on it. Changes to other systems, such as an advertising account, run only after a person approves them, and the person who approves is responsible for checking the change.
Swell's property
Reef, its software, and Swell's growth methodology and playbooks belong to Swell and its licensors, including the open-source projects Reef is built on, which keep their own licenses. These terms give you the right to use Reef while we work together and nothing more.
Confidentiality
Each of us keeps the other's non-public information confidential, uses it only for our work together, and shares it only with people and providers who need it for that work and are bound to protect it.
Early access
Reef is in early access. Features may change or be withdrawn, and we do not promise any level of availability unless your signed agreement does. Access is part of your engagement with Swell; any fees are set in that agreement.
Suspension and ending
We may suspend an account to protect the service or other organizations, or when these terms are broken, and we tell you why. Access ends when your engagement with Swell ends. What happens to your content then is set out in the Privacy Policy.
Warranties and liability
Reef is provided as it is, without warranties of any kind beyond those the law does not allow us to exclude. To the extent the law allows, neither of us is liable for indirect or consequential losses or lost profits, and Swell's total liability arising from Reef is limited to the fees you paid Swell in the 12 months before the claim.
Law
These terms are governed by the laws of British Columbia and the federal laws of Canada that apply there, and the courts of British Columbia decide any dispute.
Changes and contact
We post changes here with a new date and email account holders about any change that affects them. Questions go to cyril@swellgrowthmarketing.com.